Hwang Min-yong, a 37-year-old South Korean businessman, recently received his black Porsche Cayenne coupe with red leather seats after a seven-month wait and took it out for a spin on a scenic road overlooking a river near Seoul.

¡°Porsche has been my dream car. ... I don¡¯t really feel the effects of COVID-19, as my company is less affected,¡± said Hwang, who owns a small tech firm.

South Korea¡¯s swift handling of the COVID-19 crisis has provided a backdrop for a sharp increase in demand for premium and luxury cars, dealers and officials said, as wealthy people, insulated from many of the pandemic¡¯s worst effects, want to show off on the road.