Orion Breweries Ltd. launched its first lineup of canned ³¦³ó¨±³ó²¹¾± ¡ª a drink typically made of ²õ³ó¨³¦³ó¨± or vodka mixed with a nonalcholic beverage ¡ª on Tuesday, seeking to win over young drinkers who are increasingly drawn to the beverages and away from beer.
Three kinds of ³¦³ó¨±³ó²¹¾± products containing vodka and locally grown ²õ³ó¾±¾±°ì³Ü·É¨¡²õ¨¡ (flat lemon) fruit juice debuted under the brand Watta. ¡±°Â²¹³Ù³Ù¨¡¡± means ¡°we¡± in the local dialect.
¡°By adding local fruit and spices, we aim to make it a brand that conveys the appeal of ingredients produced in the prefecture,¡± Orion Breweries executive Masakazu Miyazato told reporters on May 8.
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