Young people line up to take selfies with him. His hashtags are trending. And when billionaire Thanathorn Juangroongruangkit promises an end to Thailand¡¯s military ¡°dictatorship,¡± supporters of his Future Forward Party roar their approval.

The 40-year-old heir to an auto parts fortune is a political newcomer and social media star who has energized young voters ahead of March 24 elections, the first since a coup in 2014.

¡°I urge our ¡®Futuristas¡¯ to campaign against the future in which the junta leader comes back as a prime minister,¡± Thanathorn said at a rally on Saturday.