OSAKA ¨C One of the key factors driving Japan¡¯s unprecedented tourism boom is its culture of hospitality ¡ª epitomized by the concept of omotenashi, which can be roughly translated as ¡°wholeheartedly looking after guests.¡±
Yet perhaps because omotenashi has a long history and can be taken for granted by Japanese innkeepers ¡ª there was never a strongly perceived need for professional training programs at the university level.
Unlike in North America and Europe, university training to educate would-be managers in the hospitality industry can be hard to find in Japan.
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