Naomi Osaka¡¯s Australian Open victory on Saturday has already been a boon to some of her sponsors as they capitalize on the newly crowned world No. 1¡¯s rising fame.
Models of the Adidas AG tank top, wristband, skort and sun visor worn by Osaka during the tournament have been flying off the shelves at a Windsor Racket store in Shibuya Ward, Tokyo, said Masahito Yamazaki, head of the planning division at Windsor Corp.
¡°Her tennis apparel appeared on the storefront around her second or third match and it sold out,¡± Yamazaki said. ¡°As she made to the next round, more customers contacted us about them, so we had more shipped in. By Sunday noon, everything was sold out.¡±
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