Philip Morris International Inc. expects regulators to gradually become more open to alternatives to cigarettes even after more than 27 governments have prohibited next-generation smokeless devices.
¡°Eventually, countries will reverse gear,¡± Chief Executive Officer Andre Calantzopoulos said in an interview in Tokyo. ¡°I don¡¯t think it¡¯s reasonable to essentially condemn your population to only smoke cigarettes when there are vastly different alternatives.¡±
Facing global pressure on its traditional business, the Marlboro maker is banking on a shift to non-cigarette products such as its iQOS tobacco-heating device, which gives users a nicotine buzz without combustion.
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