HONG KONG ¨C The Chinese messaging app Bullet Messenger has racked up millions of downloads since its debut just a few weeks ago, using a stripped-down design to chip off a chunk of a sophisticated, billion-user market.
The Beijing-based company launched its app on Aug. 20, and within a week became the most downloaded free offering on Apple¡¯s App Store in China.
Analysts say its rapid ascent, driven by Chinese internet users¡¯ craving for alternatives to the ubiquitous WeChat, underscores just how fast China¡¯s mobile internet landscape can change.
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