Camera buffs and those involved in the camera industry around the world are anxiously awaiting Aug. 23, when Nikon Corp. will debut a camera model representing one of the most drastic changes in the firm¡¯s 101-year history.
Nikon, which along with Canon Inc. has long dominated the global high-end camera market, has put a countdown clock on its website ahead of the big event. The product? A next-generation, full-frame mirrorless camera with a new lens mount.
The release comes as Nikon and Canon ¡ª which have controlled the camera market with their single-lens reflex (SLR) cameras for years ¡ª are being threatened by the emergence of mirrorless cameras, experts say.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.