With the Rugby World Cup approaching, New Zealand¡¯s national men¡¯s and women¡¯s rugby teams appear to be using Japan as a backdrop to produce a series on videos that help promote their brand.
On April 23, the All Blacks and Black Ferns launched a ¡°diversity is strength¡± campaign with a stoic that was filmed in front of a full stadium of rugby fans in Osaka.
After outlining the teams¡¯ all-conquering exploits on the field, the video describes the next ¡°enemy¡± as being ¡°truly formidable.¡±
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