In a factory surrounded by snow-covered peaks, technicians in lab coats use tweezers to assemble tiny metal parts into self-winding watches.

Once they¡¯ve been checked through microscopes for precision and packed in satin-lined boxes, the timepieces are shipped off to boutiques along Los Angeles¡¯ Rodeo Drive or swanky outlets in London¡¯s Knightsbridge, where they¡¯ll sell for thousands of dollars.

This is Japan, not Switzerland.