The health ministry often relies on the nation¡¯s ¡°soft power¡± to spread its public health messages. This time, it is using one of the hottest anime series ¡ª ¡°Attack on Titan¡± ¡ª to promote proper coughing etiquette as the influenza season gets into full gear as the New Year holidays approach.
On Friday, the Health, Labor and Welfare Ministry released a new poster/leaflet featuring characters from the comic, animation and movie series, titled ¡°Shingeki no Seki-echiketto¡± (¡°Coughing Etiquette in Force¡°), using part of the Japanese title of the series ¡°Shingeki no Kyojin¡± created by Hajime Isayama.
The poster shows the series¡¯ main protagonist, Eren, covering his mouth and nose with a jacket sleeve.
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