Donate more. Invest in the future of society.

This is the call being made by a network of nonprofit groups, local governments, companies, universities and other entities across Japan as they join hands to organize projects nationwide mainly in December to foster the ¡°culture of giving.¡±

Under an awareness campaign dubbed ¡°Giving December,¡± organizers want to inspire the public to give in a country where the spirit of donating may not be as deeply rooted as in the United States and Europe.