Sega＊s popular video game character Sonic the Hedgehog is famous for running fast, but now he＊s slowing down to grab a bite to eat with some extra friendly company. To help promote the upcoming ※Sonic Forces§ video game, which will be released in Japan on Nov. 9, .
Hooters outlets in Shinjuku, Ginza and Akasaka are planning to decorate their stores with Sonic dolls, hand out ※Sonic Forces§ coasters and offer a fast-food set that includes French fries, a Sonic-blue colored drink and a chili dog 〞 Sonic＊s favorite food.
For those who aren＊t up to speed, video-game-and-food collaborations have been around since the days of Atari, with video game characters showing up in children＊s cereal or . Now, however, they＊re becoming more interactive than simply slapping a sticker on a product, and several popular mashups have caught gamers＊ attention this year.
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