The pachinko industry is urging customers to donate steel balls from their winnings to help put hard-up students through university.
But anti-gambling activists have dismissed the campaign as a marketing stunt that does nothing to address problems with gambling addiction.
¡°The aim is to help people in difficulty who need assistance to go through higher education,¡± said Tadamasa Fukiura, chairman of Support 21, a nonprofit organization that has teamed up with six pachinko parlor companies to launch the ¡°pp Shogakukin¡± scholarship fund.
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