Ryohei Nomoto wants to put fresher sashimi on your plate, and more money in the wallets of Japan¡¯s struggling fishermen.

His venture air-freights freshly caught fish from across Japan, processes them on the grounds of Tokyo¡¯s Haneda airport, and distributes the produce to the city¡¯s notoriously choosy eaters and restaurants across Asia ¡ª but Nomoto¡¯s goal isn¡¯t just freshness.

He wants to reinvigorate a declining fisheries industry by cutting out the middleman and giving more income to the nation¡¯s underpaid fishermen.