NEW YORK ¨C It was during an endless drive home from a camping trip in eastern Washington state that entrepreneur Adam Stites came up with his latest product. ¡°What would happen if I infused heavy cream with cannabis, then mixed it with my coffee?¡± he mused. (¡°My van doesn¡¯t go very fast, so I have a lot of time to think,¡± Stites explains.)
He road-tested the idea as soon as he got home. So strong was the first dose, Stites woke up 13 hours after he chugged a single cup. Nonetheless, his professional interest was piqued. Not long after, he set up Mirth Provisions to sell a commercial version of his creation: marijuana-infused cold-brew coffee, dosed up with 20 milligrams of THC per serving. Waggishly named ¡°Legal,¡± it¡¯s the ultimate wake and bake.
¡°Our customers are not looking to get blown out of their mind, just ever so slightly tilt their relativity,¡± Stites said, employing the lyricism of a man who clearly started his day with a cup of Legal. ¡°It¡¯s great for a Sunday morning, where I¡¯m at a teahouse reading the newspaper and want to focus and get some work done,¡± he tells us from a conference in Las Vegas.
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