Quitting her job as receptionist, joining rock bands and chancing her tattoo-sleeved arm at small business ventures would once have branded college graduate Ding Jia as a rebel in China. Now she can claim state endorsement as a ¡°creative.¡±

¡°I haven¡¯t had a formal job in years,¡± said Ding, 31, sitting in her tiny coffee and cocktails bar on a trendy Shanghai street.

She has no regrets, but no illusions either. ¡°Entrepreneurship can be a really hard experience,¡± she said. ¡°Profits can be so thin.¡±