Yoshiki Hiruma, one of the young global leaders of the World Economic Forum¡¯s Annual Meeting of the New Champions, wants to make the world a better place by helping the homeless achieve emotional and financial independence through playing soccer.

As a volunteer director of the homeless soccer team ¡°Nobushi Japan,¡± which competed in the 2011 Homeless World Cup in Paris, Hiruma, 31, says that his interest in homeless soccer started from an experience of helping a homeless person sell The Big Issue magazine on the street as part of the volunteer educational program of his banking job. The Big Issue is a publisher that hires homeless people to sell its magazines on the street.

He said that his sense of value fell apart when a homeless person outsold him over a period of three hours, with the homeless person selling 20 copies and Hiruma moving only three.