Tomy Co.¡¯s new CEO said the company plans to introduce innovation that changes the way people play with toys and will improve the branding of its iconic products, such as its Licca-chan dolls, as part of a global expansion strategy.
One thing ¡°I really want to do is to make toys more than just toys,¡± said H.G. Meij, 51, in an interview with The Japan Times last week. ¡°I want toys to become part of your life.¡±
The shareholders of the Tokyo-based toymaker chose Meij, a native of the Netherlands, as its first foreign CEO in June at the company¡¯s annual meeting.
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