With the opening of premium boutiques in key foreign cities including Tokyo, Seiko Watch Corp. is hoping to bolster its brand image to sell more high-priced products, the firm¡¯s president said.
¡°Seiko Watch can grow overseas more and more,¡± with a specific focus on Europe and U.S. markets, by promoting its premium global brands, said Seiko Watch President and CEO Shinji Hattori in a recent interview with The Japan Times.
Currently, the overseas market accounts for about a half of the firm¡¯s sales, but Hattori said it aims to boost that to around 60 percent in coming years.
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