While pundits ponder whether women will answer Prime Minister Shinzo Abe¡¯s call to join the workforce, businesses are betting on an increase in demand for pizza and wine.
Domino¡¯s Pizza Enterprises Ltd. is giving its menu designs a feminine makeover and Suntory Holdings Ltd. is opening wine bars as an alternative to more-masculine watering holes as retailers prepare for an influx of women into Japan¡¯s male-dominated business world.
Treasury Wine Estates Ltd. is promoting less-alcoholic brands, while FamilyMart Co. is stocking its convenience stores with healthier foods designed to appeal to women who need to pick up a quick bite on the way to work.
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