Nikkei Inc. said Tuesday it has agreed on a capital and business alliance with Winkontent AG, the publisher of monthly global affairs and lifestyle magazine Monocle, in which Nikkei will take a stake in the London-based magazine.
¡°Under Tyler Bru?le?¡¯s leadership, Monocle has grown rapidly to boast a core readership of thought-leaders around the world and through this wide-reaching partnership he Nikkei Group will be able to further boost its global reach,¡± Tsuneo Kita, president and chief executive officer of Nikkei, said in a statement.
An agreement was signed between Nikkei and Winkontent on Monday but the terms have not been disclosed.
By leveraging Monocle¡¯s extensive sales channels in more than 100 markets around the world, Nikkei hopes to boost sales of its English-language weekly on business in Asia, Nikkei Asian Review. Nikkei and Monocle are planning a wide-ranging collaboration, including editorial partnerships for print and online, joint events and more. Nikkei BP, the publisher of Nikkei Group¡¯s magazines, will offer its Japan sales channels to market Monocle in that market.
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