With its contribution now rivaling that of the auto industry in at least one estimate, tourism is fast becoming a key focus of Japan¡¯s economic policy.
After Tokyo won its bid last September to host the 2020 Summer Olympics, the stage was set for Prime Minister Shinzo Abe to intensify the government¡¯s efforts to promote Japan as an ideal tourist destination.
In January, as part of his ¡°Abenomics¡± policy, he set a goal of doubling the annual number of foreign tourists to 20 million by 2020. In June, the government drew up a new action program, reworking the tone of tourism promotion measures.
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