The School of Foreign Studies at Aichi Prefectural University in the city of Nagakute invited Tatsuo Hirase, the head of the business promotion office at the Chubu branch of Mitsui & Co., to hold a special two-day marketing session in June.
This latest business-academia collaboration was organized as part of an effort to nurture students to be more global-minded. A total of 34 freshmen and sophomores took part, learning about real business cases handled by a trading company, such as coming up with marketing strategies for automobiles and smartphones.
¡°Imagine you¡¯re on the sales team at Toyota Motor Corp. and you¡¯re trying to sell Lexus cars in Thailand. How would you market the product?¡± Hirase asked the class on the first day.
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