Young, fresh faced and ripped, the nikushokukei danshi is the dish du jour for the modern Japanese woman, according to some media outlets.
The word refers to beefy guys who do a physically demanding job and is a reversal of s身shokukei danshi (grass-eating men), a term popularized in 2008 that describes the new breed of gentle, passive men emerging in Japanese society. While s身shokukei reflected an emerging social reality, nikushokukei reveals an a female fantasy that is in part a reaction against the grass-eating males.
It all got started in August when ※,§ a photo book featuring 51 cute young delivery guys was published. The book was a?surprise?hit, going into its second print run in a matter of only two weeks. Excite News reported that who came to take snaps of their favorite pin-ups.
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