[dailymotion xemepj&feature=player_embedded 625 498]

According to the makers of (Unwanted Hair Jolie), too much male body hair is a?serious turn off. The words ¡°NG (no good)¡± and ¡°not sexy¡± are stamped across an image of a?man sporting a bushy chest rug. While the Mudage Jolie is designed to thin over abundant?body hair, some companies like are suggesting men get rid of body hair altogether.?Their recent advertising campaign for a product called features three hairless Western men frolicking happily about, until a hairy gorilla gatecrashes the party.

With so many hair-removal products on the market, are we really to believe that Japanese men?are now so averse to body hair that they¡¯ll shave their chests, legs and armpits??Being the curious type, I asked a friend ¨C we¡¯ll call her Midori ¨C who works?at a laser hair removal clinic for the inside scoop. ¡°Yes, I have male customers at my clinic,¡± Midori said. ¡°There are a lot more than there were five?years ago. The treatments they get are all the same as ladies get ¨C hair?removal from legs, arms, chest, back, bottom, tummy, face, etc.¡±

Midori said the reasons vary: Some?clients are transgender and some just don¡¯t want to be bothered shaving their beards every?morning. ¡°The most common (treatment) is beard removal or reduction,¡± she said.?Although beards or designer stubble can be seen on the streets and even occasionally on?TV, bearded men are often perceived negatively in Japanese society. Outside of hipster circles, there¡¯s a general?feeling that men who sport beards or 5 o¡¯clock shadows are too lazy to shave and might be?sloppy in other areas of their lives.

The municipal government of Isesaki in Gunma Prefecture even went so far this year as?putting a for all male employees after they received complaints from citizens?who said they found bearded men ¡°unpleasant.¡± While a first for local government, this is?not an isolated case: The .

Whether it be professional or aesthetic decision, smooth-skinned, hairless men are on the?rise. So what¡¯s your take on hair-free men: turn on or a turn off?