The is breaking out of its box both physically and virtually as an increasing number of innovative new formats and uses are coming onto the scene. Take creative agency , who have dreamed up some groovy artwork that incorporates the code itself. Its recent a QR code is constructed by hand out of the tiny round mints themselves, demonstrating how codes can be displayed in 3-D.

Tokyo got its first in Tachikawa last December. Large black-and-white blocks displayed? in the building¡¯s windows form a large code that¡¯s linked to a Web site. That¡¯s cool in itself, but the creators of the N Building concept, and?, have also integrated augmented reality to add yet another layer of information. With a special iPhone app, users can watch real-time tweets written by people inside the building, view information about the stores inside and download discount coupons.