One of the most interesting and innovative new features in the digital camera market is the built-in projector. Right now, only one camera (the ) has it, but if it takes off, it won¡¯t be the only one for long.

There¡¯s much to love about this promo video put together by Japan¡¯s , a creative agency whose work is frequently brilliant. Take, for example last year¡¯s commercial, which won big ad the , the advertising world¡¯s version of the Oscars.

Seriously, have you ever seen a commercial for condoms that could make a grown man weep? I¡¯ve only seen one, and .

Thanks to for pointing this out.

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NYT¡¯s David Pogue on the S100pj.