The Japanese government announced last week that a record-high 42.7 million inbound tourists visited the country in 2025. And as officials consider a range of measures to combat overtourism, data from across the travel industry suggests Japan is becoming even more attractive to visitors from around the world.
According to Canada-based travel planning outlet , Japan remains the top destination for global tourism in 2026.
¡°Japan was our No. 1 ranked country in 2025 as well, with a score of 86.65,¡± says Tom Abraham, a director at World Travel Index. ¡°What¡¯s significant this year is that its score increased to 88.33. This isn¡¯t just a case of holding the top spot ¡ª the data shows that the gap between Japan and the other top contenders is actually widening.¡±
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