Ichiro Kanai knows that if you have a thrilling city to explore like Tokyo ¡ª the eclectic architecture, far-flung galleries and picturesque backstreets ¡ª it¡¯s best done riding a bicycle.

Tokyobike sells a range of light pedal-powered bikes designed for urban exploration. With their earthy colors, it¡¯s a functional accompaniment to a lifestyle that prizes minimalist design and products with simple aesthetics ¡ª Apple¡¯s iPhones being the tech equivalent.

¡°It¡¯s most fun to ride through unfamiliar places. When I ride my bike, I feel really nostalgic. In the evening, I hear voices from inside the houses and smell the food. It suddenly brings back memories. That¡¯s something you can only experience on a bike,¡± said Kanai, founder and president of Tokyobike.