When it comes to revitalizing regional craft industries in Japan, ¡¯s projects are among the nation¡¯s most successful. For the past 15 years, the company, itself a manufacturer of traditional Japanese hemp textiles since 1716, has supported craftspeople through consulting, design collaborations and distribution. Its online store and 60 shops nationwide offer numerous popular brands and products ¡ª a list that just keeps on growing.
As o-Bon, Japan¡¯s August holiday to commemorate ancestors and deceased loved ones approaches, On: Design looks at Nakagawa Masashichi Shoten¡¯s latest initiatives that promote ceremonial craft industries and reimagine traditional rituals for contemporary lifestyles.
This month, o-Bon ³¦³ó¨³¦³ó¾±²Ô (paper lantern) artisans announced the release of , a series of portable, contemporary lamps crafted under the consulting and production advice of Nakagawa Masashichi Shoten and in collaboration with design unit .
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