While many cultures take sun protection seriously, Japan has surpassed every other in its umbrella and parasol consumption, selling .

They can be a terror at times ¡ª especially when wielded by a shaky elder on a bike ¡ª but daily life in Japan has built itself around their use: stands outside every convenience store, plastic umbrella bags at the entryway of department stores on rainy days, and anti-theft umbrella lockers at some establishments. Umbrella theft is even a major plot point in movies such as Ryosuke Hashiguchi¡¯s 2001 film ¡°Hush!¡±

As summer 2024 heats up with record temperatures, let¡¯s take a look at how umbrellas and parasols came to hold such a special place in Japanese society and how you can optimize your parasol usage to stay (relatively) cool.