The start of 2022 was punctuated with much of Japan¡¯s fashion industry ¡ª from major retail giants all the way to niche creatives ¡ª going gung-ho on Web 3.0¡¯s decentralized blockchain technology.
¡°How does this affect fashion?¡± you quite rightly ask, especially as the aforementioned tech is all but used for digital cryptocurrencies.
Well, the answer has been NFTs (non-fungible tokens) that allow the owner to prove ownership of a digital asset. It¡¯s with the advent of NFTs that fashion¡¯s ears collectively pricked up as a chance to sell virtual clothes that would be ¡°worn¡± in virtual metaverse worlds.
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