The motto of , a cafe and bar in Tokyo¡¯s Shibuya Ward, makes the venue¡¯s mission clear: ¡°F¡ª waste,¡± the slogan declares, painted across the back wall in charcoal-gray script.
The mural is provocative, but not aggressively so. Upon closer inspection, though, the suffixes ¡°-ing¡± and ¡°-ed¡± appear rendered in faint, pearlized-white lettering, changing the eco-conscious imperative into a slang term for extreme inebriation (¡°f¡ªing wasted,¡± in case you were wondering). The effect recalls viewing a message written in invisible ink under an ultraviolet light, and the jokey double entendre reflects the bar¡¯s aim to promote sustainability in a lighthearted way.
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