Japanese support for Ukraine took a linguistic turn last Friday when the government officially changed the transliteration of the country¡¯s capital to ¥©`¥¦ (°¨©³Ü, Kyiv) from the Russian-derived ¥¥¨¥Õ (Kiefu, Kiev). Other new pronunciations include ¥Á¥ç¥ë¥Î©`¥Ó¥ê (°ä³ó´Ç°ù³Ü²Ô¨²ú¾±°ù¾±, Chernobyl), ¥ª¥Ç©`¥µ (°¿»å¨¥²õ²¹, Odessa), ¥Ï¥ë¥¥¦ (Harukiu, Kharkiv) and ¥ë¥Ï¥ó¥·¥¯ (Ruhanshiku, Luhansk).
The move came just over a week after Ukrainian President Volodymyr Zelenskyy gave an ÑÝÕh (enzetsu, speech) to Japan¡¯s parliament, one of many he has given to governments around the world.
Each ÑÝÕh has been tailored with specific ¹²¸Ð¥ï©`¥É (ky¨kan w¨¡do, words that evoke empathy) in order to win over his audience. In his ÑÝÕh to the United States, for example, Zelenskyy referenced the Sept. 11 terrorist attacks, ÕæÖéÍå¹¥“Ä (shinjuwan k¨geki, the attack on Pearl Harbor), and quoted Martin Luther King Jr.¡¯s 1963 speech, ¡¸Ë½¤Ë¤Ï‰ô¤¬¤¢¤ë¡¹ (¡°,¡± ¡°I have a dream¡±), to appeal to the emotions of American lawmakers when requesting they establish a ïwÐнûÖ¹¿ÕÓò (³ó¾±°ì¨°ì¾±²Ô²õ³ó¾±°ì¨±¾±°ì¾±, no-fly zone).
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