This month, the French fashion house Louis Vuitton will launch its inaugural Le Chocolat V range, created by Japanese chef Yosuke Suga, at its newly revamped Ginza Namiki store.
Louis Vuitton, which came to life at 4 Rue Neuve-des-Capucines in Paris in 1854 and opened its first store in Japan¡¯s capital in 1978, has long valued its engagement with Japan¡¯s sophisticated luxury market.
The Ginza store, which reopened to the public on March 20, sits on a spot occupied by the brand since 1981. Its facade is impossible to miss: The glass monolith, designed by Japanese architect Jun Aoki, is a seamless flow of abstract, reflective curves ¡ª his interpretation of a ¡°pillar of water.¡±
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