With its pale, unadorned interior, untreated wooden beams and semi-open kitchen, Vegan Store, a two-story ¡°convenience store¡± that opened in late 2019 near Tokyo¡¯s Kappabashi kitchenware district, is as unlikely a konbini that you will find. With a remit to only stock and serve vegan food, Vegan Store hopes to change the way vegan food is viewed in the capital.

It¡¯s difficult to source exact numbers on what percent of Japanese are vegetarian or vegan, but according to a 2019 survey by Frembassy, a startup aiming to create an accommodating food culture in Japan, only 2.8 percent of those surveyed identify as vegan, and only 4.8 as vegetarian. Three and 5 percent of Americans identify as vegan and vegetarian, respectively.

Veganism on the rise: A customer peruses Vegan Store's shelves | JANE KITAGAWA
Veganism on the rise: A customer peruses Vegan Store¡¯s shelves | JANE KITAGAWA