For those hoping to make being more environmentally conscious an upcoming New Year¡¯s resolution, this month¡¯s On: Design introduces a few Japan initiatives that look into repurposing waste in a novel way.
New used favorites
Kenelephant ¡ª a small products company with several brands of souvenir miniatures, vinyl figures and artists¡¯ goods ¡ª also oversees upcycling initiatives that create particularly novel goods. One interesting project, Recycle Standard, which introduces a raw scrap material online and then follows it up with the release of inventive products created from it, has laid low for a couple of years. But Newsed ¡ª a portmanteau of ¡°new¡± and ¡°used¡± ¡ª has become a particularly successful brand in Japan.
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