When looking back at Japanese food and cooking in the past decade, the stand out trend is the tremendous influence of social media ¡ª Instagram and Twitter in particular ¡ª on the way many Japanese people cook and eat.

The visual appeal of food has always been important in Japan, and online outlets have been a great way to spread the appeal of food you cooked. The 2000s were a great time for recipe bloggers, especially makers of highly decorative, complicated and almost entirely visual bento box lunches called charaben or kyaraben.

Photogenic food: Bubble tea is just one example of insutaba-e ('looks good on Instagram') food popular with Japan's 26 million Instagram users. | PIXTA
Photogenic food: Bubble tea is just one example of insuta-bae (¡¯looks good on Instagram¡¯) food popular with Japan¡¯s 26 million Instagram users. | PIXTA