The konbini (convenience store) egg sandwich highlights just how cool Japanese food has become over the 2010s.
This humble offering ¡ª costing a little under ?230 at your convenience store franchise of choice ¡ª has taken on new status abroad over the last decade. Anthony Bourdain , and his celebration of Japan¡¯s humble culinary delights has spread. Since then, other writers have sung the praises of Seven-Eleven¡¯s version, recipe designers have tried to replicate the filling and YouTube channels have also gotten in on the eggy hype. In 2018, Konbi, a restaurant in Los Angeles, began offering its own upscale take on the sandwich.
Japanese cuisine in the 2010s has enjoyed a period of popularity, more so than any other cultural export to come out of the island in recent memory. That¡¯s partially due to good timing ¡ª this has been the decade of the foodie and the rockstar celebrity chef. Japan¡¯s dishes have benefited greatly from this newfound interest in all things culinary and, as the 2020s come into view, food has proved to be a very effective tool of soft power.
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