The Instagramification of food in Tokyo has hit a new peak. After months of rainbow-colored cotton candy and big cups of bubble tea, a new contender emerges at one of Japan¡¯s traditional hubs of youth culture.
¡ª maybe the store could have used a consultant on that one ¡ª opened in the basement of Shibuya 109 earlier this week. It serves up a wide variety of sweets starring the titular fruit, including a couple of strawberry-centric drinks and strawberry ice cream. If strawberry¡¯s not your thing, cross this one off now.
The centerpiece snack is a riff on a Japanese festival food. The store puts candied strawberries on a stick and then offers customers the chance to add toppings (?400 for the regular size and ?600 for a long version, tax included). Don¡¯t stop with the basics, though ¡ª get those berries dipped in chocolate for ?200 more or get them coated in a tasty tiramisu mix for ?120 extra. The additions might not taste better, but they¡¯ll certainly bring in the likes.
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