Harajuku has gone gaga over food designed for Instagram. Walk down Takeshita Street and you¡¯ll probably see people snapping shots of giant, rainbow-colored cotton candy and the like.

The latest entrant into this realm is Coisof, an ice cream store located on a side street off Takeshita. This new spot sells sesame-seed-flavored soft cream, available in either white, black or mixed sesame varieties. Although available just as soft-serve in a cone or a cup (?500), Coisof¡¯s chief appeal lies in the little colorful mochi rice balls that adorn it. A cone or cup topped with these dots (?600) is designed for photos ¡ª the interior of the store even features a photo corner for maximum cuteness.

Do these pastel-colored balls add anything to the taste? Not really ¡ª rather, they add a pleasant crunch to the soft cream, but they don¡¯t pack much additional flavor. But the sesame ice cream on its own tastes pleasant enough. The sesame mix delivers the best of both worlds (though it¡¯s tough telling the difference between ¡°white¡± and ¡°black¡°), and goes down easy. Unless you really need some likes on your next post, no need to pay extra for the dots, as the soft serve alone delivers.