Japan¡¯s swelling ranks of working women have grape growers 10,000 miles away cheering.
Chilean vintners have emerged as the biggest beneficiary of Japan¡¯s booming wine market. Their low-priced, fruit-driven product has found a receptive niche among women in their 40s and 50s, who have helped boost wine consumption to a new record every year since 2012.
¡°Women drink more as their participation in the labor market is increasing, and their disposable incomes are expanding,¡± said Naoko Kuga, an analyst who tracks lifestyle changes at NLI Research Institute in Tokyo. ¡°This trend works positively for wine consumption.¡±
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