The simplest way to transform a ho-hum sweet into something that jumps out at customers is to make it look like a different foodstuff altogether. I¡¯ve lost count of how many bland creampuff-like treats I¡¯ve eaten during my lifetime simply because a machine shaped them to look vaguely like a strawberry.
Family Mart knows how to play this game, and just in time for Easter they¡¯ve rolled out a steamed cake that looks like an egg. Specifically, this looks like a cooked egg white with a dim yellow yolk in the center. (Family Mart might want to double check what ¡°Easter eggs¡± are.) It certainly stands out from the less remarkable offerings around it, but still costs about the same (?130).
Visuals, however, only go so far. What this egg-shaped bread lacks is an interesting taste. Bite into the soft treat, and all you¡¯ll find is whipped cream and a flavorless custard. It isn¡¯t exactly a letdown, given that this is, after all, konbini bread, but the faint glimmer of hope offered by this novelty snack vanishes quickly, and that is a different kind of disappointment.
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