Twelve men sit in silence at a new cafe in Tokyo¡¯s Shinjuku district as three women dressed in Russian attire start serving a sour-looking plate of borscht.

The men have each paid ?15,000 to attend this soft opening of ItaCafe, which bills itself as the city¡¯s first Russian maid cafe.

The general chit-chat you might expect to hear at a comparable Akihabara venue isn¡¯t present at the soft opening on Oct. 16. Instead, it¡¯s replaced by operatic background music and the shuffling of feet that comes courtesy of the press in attendance, who move around the diners to get a closer look at the chilled beet soup on the table in front of them.