Diesel adds to the family
They say Italians like big, extended families, making the Italian brand Diesel¡¯s new additions to its family of stores very apt. And it¡¯s twins! Diesel has opened a brand new store?in Aoyama and next to it is another new one?for its high-end label Diesel Black Gold.
The latter is a standalone boutique ¡ª a first for Tokyo ¡ª that sets its sights on a savvy and swanky clientele, the kind who follow its fashion shows in Milan. It¡¯s the sixth standalone boutique for Diesel, but the Aoyama store is notably more luxe than its predecessors: The facades are blanketed with a vertical garden, while inside is a chic black-and-white interior.
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