The recently released White Cola Pepsi isn¡¯t the first chance the Japanese market has had to experience a snow-colored carbonated beverage.?A yogurt-flavored Pepsi White had a limited run in 2008 and a limited-edition orange flavor was released in 2012.

This latest incarnation (?140) packs a ¡°subtle citrus¡± taste which, well, delivers on half of that promise: White Cola Pepsi tastes like weirdly thickened soda water with a faint but forgettable zest lurking within. Maybe Pepsi¡¯s inevitable fourth attempt at a ¡°white cola¡± will work.