October debut for Gaultier¡¯s Sept Premieres
French couturier Jean Paul Gaultier has teamed up with Seven & I Holdings to produce Sept Premieres, an affordable line of clothing that launched Oct. 1. This is the first designer collaboration for the company, which owns Seibu & Sogo Department Stores and Ito Yokado, 67 outlets of which will sell the line.
The collaboration comes as a surprise, since the designer famous for Madonna¡¯s ¡°cone bras¡± and a mainstay on the Paris catwalk quit the ready-to-made market to focus on couture just last year. ¡°The fashion cycle is too fast, and there are too many collections ¡ª we don¡¯t have time to think,¡± he explained.
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