H&M¡¯s big sister, COS, is here
COS, the high-end label owned by H&M, is taking its first step in Japan with a men¡¯s and women¡¯s wear boutique in Minami Aoyama.
To show that it¡¯s different from its fast-fashion sibling, the store is situated on the swanky Omotesando promenade and sports a mature brick facade. The brand is known for its no-nonsense, simple cuts and quality fabrics which produce looks that rival some of the store¡¯s luxury-label neighbors. COS is ¡°Zen¡± to H&M¡¯s ¡°party¡± and with prices akin to Zara, it is still affordable.
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