At 4:30 p.m. on a Sunday in Milan ¡ª the height of the aperitivo hour ¡ª the courtyard of the stately Chiostri dell¡¯Umanitaria building was filled with people sipping drinks.
As the late-afternoon sun splashed over the trees, the scene was bathed in the warm and familiar glow of incipient intoxication. But instead of Negronis or spritzes, this well-heeled crowd was drinking sake, at the first edition of the Milano Sake Festival. The two-day event, which took place in September, drew a mix of restaurant-industry professionals, sake neophytes, Japanophiles and fashionistas in town for Milan Fashion Week.
¡°I don¡¯t know much about sake, but this is fun,¡± remarked a woman in her 30s, sampling a sake-based umeshu from Gifu Prefecture. Beside her, a man wearing aviator sunglasses and a tightly fitted yellow shirt picked up a bottle of Awasaki sparkling sake from Kobe Prefecture and nodded approvingly. A young man with a hipster goatee held out his tasting cup at the next table. ¡°I¡¯d like to taste the classic styles first,¡± he announced with confidence.
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